Tagg Content Strategy

Innehållsstrategi är svårt

Jag har precis lyssnat på en webcast från SXSW som hölls i mars om content strategy – Rude Awakening: Content Strategy Is Really Hard. Det är något vi på Matter upplever varje dag, det är en relativt ny bransch vi verkar i och den är också väldigt komplex. Många tar innehåll på webben för givet och lägger ut det hipp som happ. I så många år har företag praktiskt taget what are viagra pills used cialis price 20 mg for slängt upp all information de har utan att riktigt tänka efter eller ha canadian pharmacy meds buy real viagra online en dangerous of viagra ordentlig plan för det. canadianpharmacy-norxdrugs

Det var främst tre saker som fastnade när jag lyssnade på webcasten: ”seat at the table”, ”metadata” och ”work with the ones how long viagra takes to work that aldready gets it”.

Kontext, struktur och innebörd

Med ”seat at the table” cialis v viagra menar panelen att innehållsstrateger måste få större mandat och att det vi gör difference between cialis and viagra får en stor påverkan på affärsplanen och att dessa måste samspela. cialiscoupon-cheapstore Metadata får jag erkänna är ett nytt ord för mig, innebörden är det dock

inte. Metadata är data om data (innehåll). Men den förklaringen säger mig inte så mycket. Rachel Lovinger, Content Strategy Director på Razorfish, förklarar metadata som att det är kompletterande information om innehåll som förser oss med kontext, struktur och innebörd. Exempelvis, när du tittar på någons lista över ”top 10 places to go for New Year’s Eve in generic cialis London” då vill du veta om listan sattes ihop 2012 eller 2002. Det är kontext. När du besöker en komplex webbsida med din mobiltelefon och den automatiskt gör om innehållet till ett mobilvänligt free cialis coupon format som fortfarande är bra, det är struktur. När du söker efter foton på Flickr.com skulle det vara omöjligt att hitta det du söker om personer inte la till beskrivningar och taggar på sina bilder. Det är innebörd.

Arbeta med de som bryr cialis pharmacy online sig och verkligen fattar

Med ”work with the ones that already gets it” menar panelen att det inte någon idé att arbeta med företag som inte förstår att bra innehåll tar tid och gör skillnad. Vi behöver arbeta med de som bryr sig och fattar. Det är det vi strävar efter och letar efter hos nya kunder. För att använda ett gammalt

slitet ordspråk, men som faktiskt passar, – man kan inte lära gamla hundar sitta.

”Det handlar om läsvärde”

Innehållsstrategier är som sagt komplext – var börjar man? Panelen tycker här att det inte finns http://cheapcialisdosage-norx.com/ ett rätt ställe att börja på. Att det finns mycket att titta på såsom användarna, strukturen, verktyg, det redaktionella etc. En i panelen, Erin Kissane, författare till boken The Elements of Content Strategy som vi läser här på kontoret just nu, framhåller dock att det visst finns

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det, nämligen att fråga sig: • Vad behöver användarna/läsarna/kunderna? • Vad vill organisationen säga, vad ska innehållet uppnå?

Det är på det sättet vi också jobbar. Som Mathias uttryckte det under sin presentationIFI nyligen: ”Det cialis a 20 anni handlar om läsvärde. Läsare. Om att cialis coupon förstå vad cialis india ditt varumärkes läsare behöver och vill ha. how do viagra work Och att jobba oerhört hårt för att ge dem det. På plattformar som kan kopplas till viagra results photos dig.”

A Content Strategy for Facebook Timeline – three suggestions

Content cialis order online strategy for Timeline? Facebook enforces Timeline on all brand pages on March 30 this year. What does that mean for content strategy? Well, here is a first short post on what I believe will be three good take-aways. The post will be further elaborated later today (a few days, actually), stay tuned. Three starting points that changes it all.

  1. Content before conversation – create new conversation starters
  2. Create Content pac's – your posts needs to be stories. Beauty and relevance needed
  3. Curate cialis pharmacy your legacy – corporate storytelling with a kick-ass interface

So, what do I mean with

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all this? The post will be updated below. I just need to do some collective thinking first. This is the updated post. The collective thinking is done together with the great people of the Webcoast unconference.

Image from Webcoast Timeline-session

The Matter-hosted Facebook Timeline strategy-session on Webcoast. Seen here is Joakim Nyström, Pernilla Näsfors, Brit Stakston & Anna Hass among others. The session had to move into a bigger room. And spread into the next timeslot. Popular subject with lots to say from the crowd.

A start So.

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To understand wt is viagra the mechanics of Timeline I sported my three starting points above. These were elaborated on and completed with some more insights from the skilled pro's on Webcoast. A

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content strategy for Facebook Timeline requires:

Facebook Timeline. Image of the Brikolör Facebook Timeline.

Facebook Timeline – a good example of a lucky co-incidence. When switching over Brikolör's Facebook page to Timeline things happened that created unintended context. Next to the images of the readymade chair Väteru the video of the making of the chair turns up. Quite nice.

mac software download 1. Great content – that starts off conversation cialis 5mg αγορα http://cialis4dailyusedosage.com/ online With the wall no longer the primary interface, you need to think harder on what really over the counter viagra starts off conversations and creates engagement. For me, and all of you Content Strategists out there, this is essentially a good thing. This means that the content need to be better and more engaging. This means that a content strategy needs to be there. 2. Create content pac's – stories with beauty and relevance Well, I know that beauty is a hard word. But in essence – do not under estimate the power of images. Nice images gets increasingly important. As an effect of Timeline, at Matter we now use only our Canon 550D instead of iPhone. As default mode at least. Note also the importance of thinking not posts, but stories. When doing so you end up with a slideshow of images with storytelling captions rather than just one image sitting alone. This is what we refer to as content pac's. The golden number of images is four, http://cheapdiscountpharma.com/ by the way. 3. Curate your history – kick-ass interface for corporate storytelling Finding your company story and showing it through milestones and images of artefacts that symbolises that milestone makes up for great content. See for instance New York Times and have a look on their founding milestone. Nice pice of corporate storytelling right there. But curation goes further. With the possibility to highlight posts you can optimise crucial information and push actual great offers and important stuff that is going on. And there is more Of course, I'd love it if you were to give us feedback in the comments below or if you want to keep evolving this, let me know. I want to know. +46702281477 or mathias (a) matter . se is where you find me. how to get viagra I plan on coming back http://viagrasildenafil-online.com/ soon with a post on Timeline for the B2B-market. Interested, or do

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you have a case? Let me know! Some random things to keep in mind. While the conversation with your customers and fans is getting less visual you still have many things to explore in the new Timeline-era. Like,

  • building a Facebook eco-system. Don't stop with you Facebook page. You could connect one or more hidden or open groups to your brand and create a common Content Program for all channels to bring a nice content stream together. This way you can push collaboration, crowd-sourcing and conversation still.
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  • consumer-to-business messaging. This makes a direct hot-line to the brand or customer service for all clients. Nice!

— Updated again March 18 8:56 pm with corrections of some spelling and changes to some odd wordings.