Tagg Content-as-advertising

Content Strategy för Facebooks Timeline – svensk version

International visitors: This is a translated version of our previous post about a content strategy for Facebook Timeline.

Innehållsstrategi för Timeline
Sedan den 30 mars presenteras alla sidor på Facebook som Timeline. Hur påverkar det din innehållsstrategi?
Här är de tre principer jag tror är viktigast:
  1. Innehåll före konversation – hitta nya sätt att starta konversationer
  2. Skapa innehållspaket – dina inlägg måste vara stories. Relevanta och attraktiva
  3. Ta hand om din historia – låt berättelsen om ditt företag gestaltas snyggt över tid
Men vad betyder då detta i praktiken?
Jag beslöt mig för att bolla frågan med de fantastiska deltagarna på okonferensen Webcoast.
Image from Webcoast Timeline-session

Så här såg det ut när Matter initierat en Facebook Timeline strategy-session på Webcoast. På bilden: Joakim Nyström, Pernilla Näsfors, Brit Stakston, Anna Hass med flera. Sessionen fick flytta till en större lokal. Och förlängas. Ett populärt ämne med många tankar från deltagarna helt enkelt.

En början Okej. Var börjar vi? En innehållsstrategi för Facebook Timeline kräver: 1. Bra innehåll – som startar konversation När väggen inte längre är det huvudsakliga dialoggränssnittet, måste du tänka igenom vad som egentligen startar konversationer och skapar engagemang. För mig, och alla andra innehållsstrateger, är detta goda nyheter. Nu krävs det en innehållstrategi. 2. Skapa innehållspaket –

relevanta och attraktiva Javisst, skönhet är ett lurigt begrepp. Men kärnan är – underskatta inte bildernas betydelse. Fina bilder blir

allt viktigare. Timeline har fått oss på Matter att överge iPhone för

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att enbart fotografera med vår Canon 550D. I möjligaste mån i alla fall. Notera också vikten av att tänka stories, inte uppdateringar. På så sätt kan du erbjuda ett bildspel som berättar en historia istället för en enstaka bild – och det är detta vi is there a generic viagra

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kallar innehållspaket (content pacs). Det magiska antalet bilder är för övrigt fyra. 3. Ta hand om din historia – låt berättelsen om ditt företag gestaltas snyggt över tid Att hitta ditt företags grundstory och presentera

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den med milstenar och bilder – kan utgöra grunden för fantastiskt innehåll. Titta till exempel på hur New York Times visar sin historia. Där har vi bra corporate storytelling. Men processen går djupare än så. Genom att lyfta fram höjdpunkter kan du optimera viktig information och lansera erbjudanden eller viktiga förändringar. Och det slutar inte där. Jag skulle naturligtvis bli glad om du ville ge oss feedback i kommentarfältet nedan. Eller where to buy viagra online om du vill utveckla tankegångarna – hör av dig. Jag vill veta och du når mig på 0702-281477 eller på mathias (a) matter.se Jag planerar att inom kort publicera en bloggpost om Timeline för B2B-marknaden. Är du intresserad, eller har du ett case? Hör av compare viagra cialis levitra dig! Slutligen lite blandade tankar. När samtalet med dina kunder och fans blir mindre synligt, finns det många saker att utforska i den nya Timeline-eran. Till exempel:

  • Att bygga ett helt ekosystem på Facebook. Till din Facebook-sida kan du koppla en eller flera, dolda eller öppna grupper och skapa ett gemensamt Content Program för alla kanaler, som samordnar strömmen av innehåll. På så vis får du fler möjligheter till att initiera samarbeten, crowd-sourcing och konversationer.
  • buy a paper

  • Meddelanden från kund till företag skapar en direktlinje till företaget eller kundtjänsten för alla kunder. Lysande!
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A Content Strategy for Facebook Timeline – three suggestions

Content cialis order online strategy for Timeline? Facebook enforces Timeline on all brand pages on March 30 this year. What does that mean for content strategy? Well, here is a first short post on what I believe will be three good take-aways. The post will be further elaborated later today (a few days, actually), stay tuned. Three starting points that changes it all.

  1. Content before conversation – create new conversation starters
  2. Create Content pac's – your posts needs to be stories. Beauty and relevance needed
  3. Curate cialis pharmacy your legacy – corporate storytelling with a kick-ass interface

So, what do I mean with

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all this? The post will be updated below. I just need to do some collective thinking first. This is the updated post. The collective thinking is done together with the great people of the Webcoast unconference.

Image from Webcoast Timeline-session

The Matter-hosted Facebook Timeline strategy-session on Webcoast. Seen here is Joakim Nyström, Pernilla Näsfors, Brit Stakston & Anna Hass among others. The session had to move into a bigger room. And spread into the next timeslot. Popular subject with lots to say from the crowd.

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To understand wt is viagra the mechanics of Timeline I sported my three starting points above. These were elaborated on and completed with some more insights from the skilled pro's on Webcoast. A

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content strategy for Facebook Timeline requires:

Facebook Timeline. Image of the Brikolör Facebook Timeline.

Facebook Timeline – a good example of a lucky co-incidence. When switching over Brikolör's Facebook page to Timeline things happened that created unintended context. Next to the images of the readymade chair Väteru the video of the making of the chair turns up. Quite nice.

mac software download 1. Great content – that starts off conversation cialis 5mg αγορα http://cialis4dailyusedosage.com/ online With the wall no longer the primary interface, you need to think harder on what really over the counter viagra starts off conversations and creates engagement. For me, and all of you Content Strategists out there, this is essentially a good thing. This means that the content need to be better and more engaging. This means that a content strategy needs to be there. 2. Create content pac's – stories with beauty and relevance Well, I know that beauty is a hard word. But in essence – do not under estimate the power of images. Nice images gets increasingly important. As an effect of Timeline, at Matter we now use only our Canon 550D instead of iPhone. As default mode at least. Note also the importance of thinking not posts, but stories. When doing so you end up with a slideshow of images with storytelling captions rather than just one image sitting alone. This is what we refer to as content pac's. The golden number of images is four, http://cheapdiscountpharma.com/ by the way. 3. Curate your history – kick-ass interface for corporate storytelling Finding your company story and showing it through milestones and images of artefacts that symbolises that milestone makes up for great content. See for instance New York Times and have a look on their founding milestone. Nice pice of corporate storytelling right there. But curation goes further. With the possibility to highlight posts you can optimise crucial information and push actual great offers and important stuff that is going on. And there is more Of course, I'd love it if you were to give us feedback in the comments below or if you want to keep evolving this, let me know. I want to know. +46702281477 or mathias (a) matter . se is where you find me. how to get viagra I plan on coming back http://viagrasildenafil-online.com/ soon with a post on Timeline for the B2B-market. Interested, or do
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you have a case? Let me know! Some random things to keep in mind. While the conversation with your customers and fans is getting less visual you still have many things to explore in the new Timeline-era. Like,

  • building a Facebook eco-system. Don't stop with you Facebook page. You could connect one or more hidden or open groups to your brand and create a common Content Program for all channels to bring a nice content stream together. This way you can push collaboration, crowd-sourcing and conversation still.
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  • consumer-to-business messaging. This makes a direct hot-line to the brand or customer service for all clients. Nice!

— Updated again March 18 8:56 pm with corrections of some spelling and changes to some odd wordings.

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Introducing Pin baits – time for tangible business strategies for Pinterest

This is a first of more to come blog posts in English on L'editör. The urge to share with people outside of the Swedish language sphere just got to grand :) Pinterest is making its way as a major traffic driver. To where can you buy viagra in stores me and the comrades of mine at Matter – my Content Marketing agency – the potential for creative content strategy with Pinterest is getting clearer by the minute. Matt Puettmann sildenafil citrate wrote a blog post on the subject that serves as a cialis vs tadalista great introduction to Pinterest

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and he also claims that Pinterest is ”driving more traffic than Google+, YouTube and LinkedIn combined”. Something that I've seen mentioned everywhere online lately. Assuming that this is even close to the truth it is needless to say

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for creating business value via/on Pinterest is attractive to anyone interested in online business. So, how can this be done? Infographics Galore where we collaborate on finding inspiring infographics to share with the world Pinterest – 100% over the counter viagra walgreens graphic inspiration-sharing First, let's look at Pinterest in short. It is a digital pinboard allowing you to – with a smartphone or web browser – ”pin” nice images and videos you find online to one of your pinboards. You can collaborate on a pinboard with your friends or colleagues, and you can follow other users or their boards in order to ”re-pin” things that they pinned. This is 100% true inspiration-sharing with graphic objects. Knowing your SEO, link baits is a vital thing. Creating content, easy to find, that has a real value embedded in order to make someone else to link to it

(thx Ronnestam). Baiting is definitely valid for Pinterest. Every item pinned or re-pinned equals on link back to the original content.

Pin baits viagra tablets – a potential SEO & business strategy for Pinterest Rather than putting all your effort in creating massive corporate accounts or profiles on Pinterest, consider this. How can you create snippets of original graphic content that someone out there would pin to their board? How do I facilitate for them to share it? Create pin baits! Pin baiting is in theory a simple thing and I suggest:

  1. Make it beautiful. Create small graphic stuff on your existing channels and sites that tells a story. Make sure it is beautifully made and that the little thing in itself.
  2. Create themes – connect it to your brand. We work with what we call Content Types when it comes to virtually any content strategy. Apply levitra vs viagra that thinking to Pinterest and you know what to put out there as pin baits and when. Think of wedding inspiration images for the hair stylist. Wood working hand tools for the furniture designer. And so on.
  3. Create a context. Where people find your pin baits, they should be able to find more. Meaning, for those who stumble upon an image of yours, pinned by someone else, and follow the original link back to the owner (you!) will love you even more if they find more inspiring stuff around. Other connected things around the same themes or other content types that can inspire them further.
  4. Create a site for inspiration – connect cialis not as good as viagra it to business. While we are on the subject. It is a great idea to have your original content on a site that you own. You want to build links to your site and take care of that traffic. Put a little effort on
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  6. Even still… get a profile for the business on Pinterest where you socialise with your fellow pinners. And as a start, you can pin your own stuff buyviagraonline-cheaprx on pinboards giving them context and getting them out there. Give the creative pinners out there credit for the inspiration they give you by re-pinning other stuff to your boards.

Pin baiting vs link baiting So, does pin baiting differ any from regular link baiting? Not really, the logic is the same. You create irresistible content that people want to share so you generate links and hence traffic. However, the execution is a little different as suggested above. I would take some time to get a hands-on strategy in place. adobe creative suite cialis for pulmonary hypertension 6 master collection With a social medium driving more traffic than Google+, YouTube and LinkedIn combined you would want to know herb viagra review how to drive a piece of that traffic to your business? Well, no surprise here. You have to create kick-ass-content. Pin-baited. Happy pinning!

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