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Boxen – first innovation lab completed

Boxen Logga

West Sweden has several strong manufacturing companies, many great viagra für viagra effect sie creatives working at some of the finest agencies as well http://cialiscoupon-cheapstore.com/ as creative engineers, inventors, software developers and entrepreneurs of world class. What happens if we put some of these people from different backgrounds in the same room? If everyone also has the ambition and the mandate to develop new products, services or companies together with other people? That’s what we wanted

to find out with Boxen, a joint venture of ADA, association for design and advertising, and us at the content marketing agency Matter supported by West Sweden Chamber of Commerce.

Boxen uppstart

This first time lab of Boxen was held on 20th and 21st of August 2013 and during 24 hours we put the vision to test, inspired by viagra medicine limited hour business camps with the focus on making ideas happen. The participants were chosen on three basic criteria, they

can, wantand have done it before. In other words: able people with a how much does cialis cost uk knack for innovation.

Going there I didn’t know what to expect but with a sensation of anticipation. What can really happen if you put these competent people in a box and provide a context for them to work together? Last but not cialis buy online canada least, Matter’s own agenda,

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can we aid in building a better climate for innovation in West Sweden, creating side effects for our own organization? As well as our own interest in innovation and shaping frameworks for making ideas happen within Matter.

I sat down in the ring of chairs and immediately was approached by a curious soul with the name Sara Elebro. We started talking about her super powers because that was something you had to add to the presentation board. Creativity and tackling hard in roller derby were hers. Haris Kadic then joined us and they both discovered they work with service design in different ways.

Boxen introduktioner sinsemellan

Shortly after this discovery Martin Sande from Preera, hired to facilitate, began by introducing Boxen. Rasmus Heyman with ADA viagra femenino followed and off we rocketed into action. It was fascinating to see the curiosity with which the twenty participants introduced themselves in groups of four. Having only a couple of minutes before switching groups they didn’t notice the group sizes varied, people were so eager to talk to each other they didn’t care about the guidelines. I overheard an industrial designer say she wanted to keep production local, in Gothenburg. We didn’t know then but that thought actually made its way through the entire process.

Boxen - presentation av idéer

Next phase was to write down the idea or problem you brought to Boxen. People then had to advocate for their idea and following what Martin Sande called “an exposing moment” you either had cialis indications followers to your idea or you had to join others. Groups were formed. We ended up with about five constellations gathering around ideas or problems such as: how do we face the future of the newspaper? Is there a product or way to bridge the gap between children’s healthcare and the healthcare system for adults? How can we work with knowledge as a currency, adapting to new business models?

The following

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steps of Boxen allowed for discussion and refinement. Important to mention is The law of two feet. Every participant had the opportunity to – at any time – walk away and

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form new constellations. Some people found themselves incorporated quickly, injecting new ideas genericcialisonline-rxnow and competence, others experienced slowing down their new group, a small number eventually left the building. For us at Matter the canadian pharmacy spam unsubscribe consequences of the implementation of this law generated best generic cialis sites lots of thoughts. Can we offer tools for closing and opening your group? Perhaps ways to advertise for specific competencies?

Crossing borders, both physical and theoretical proved fruitful. We clearly saw what we had hoped for. People do work very well together being from different companies and occupations. Participants also found themselves bonding over having similar problems or as one person from a large corporation saying to a someone in another industry:

– Hi, we’re in the other end of your problem, let’s talk!

Subsequently the day buyrealviagraonline-cheap.com progressed with intense discussion in groups canadian pharmacy meds with quick viagra price bd checkups. Early next morning we had experts and advisors generic cialis 20mg best buy mexico of Business Sweden, MAQS, ZACCO and Business Region Göteborg to help the participants further into realisation of their ideas. This proved a good move but next time we might choose to cialis online invite additional experts. Throwing in jokers with new

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competencies to Boxen in later phases could also be an idea.

skissandeAt noon on the second day of a total 24 hours parted by night, Boxen had ended. Out of twenty people we had gotten three letters of intent based on realistic and innovative ideas. It took merely 24 hours to produce these and with that we would like to say Boxen has been successful. Alas this is not cialis to buy entirely correct, because true innovation can only be seen in a longer run. Therefor we will follow up on these letters of intent with regular intervals and viagra or cialis reviews keep you posted.

The generic cialis united states future of Boxen remains to viagra online be seen, but this first lab has given us a strong indication that with the right tools and the right people, innovation can happen faster and better. For Matter

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and ADA the next phase is to evaluate and plan for the future.

Julia Johansson

Julia is one of our recent recruitments. She works with digital tools, organizational development can you take too much viagra as well as internal and external innovation at Matter. Concept developer, producer and strategist with a diploma in project management, she has a great interest in information design and has previously made ideas happen such as a game puzzle in latin grammar for students.


Lies – fantasy spelled out loud

This post is a part of the blog relay leading up to Media Evolution The Conference 2013. This is the third

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us that new players probably will be holding on to their new power when they get it after they’ve disrupted an industry, tomorrow the design agency ustwo (http://www.ustwo.co.uk/) will take over the baton.

I remember it vividly still 20 something years later. I just entered what was going to be ten years of passionate interest in acting by joining in on a first workshop in my little hometown. It was the legendary Bobo Hermansson who gave me the insane truth. As a five-grader this was revolutionary, explosive stuff.

You have a life-time behind you of parents & teachers teaching you the wrong thing. You were told to tell the truth. In this room, viagra pill color right now, this stops. You need to start lying. You are still young, so your natural ability to lie is still there to natural alternative of viagra be saved. If you are unable to lie, you are unable to give life to characters and to shape anything believable whatsoever.

If I briefly sum up my career you soon realise it is a potential haven of truth-seeking activities stacked on one another. I studied Social Anthropology to uncover the western ethnocentric lie of ”development” viagra seized by canada customs and ”under-developed” cultures. Became a journalist and news reporter to uncover the lies of the power. And founded my content marketing agency Matter to kill the lies of advertising and start communicating authentically. I dedicated my work life to different shades of truth. I loved the truth hard enough to forget the essence of lies. See, here is where Bobo Hermansson was right. Lying is an essential part of fantasy. And to be able to lie is the possibility to escape into fantasy and to get other people believing in this fantasy with you. Obviously this connects to creativity. Lying is fantasy spelled out loud. In a first exercise he wanted us to tell the rest of the group about our summer, with immense passion and love for the subject. Without letting one word of truth pass your lips. The task was to lie for three minutes straight. Try it sometime. It aint easy. However, easy or not is missing the point. This is forced creativity and it works to expand your ability to imagine stuff and to give life to a story. And how does this connect to authenticity? I started Matter to change marketing communication to valuable content for real people instead of deceiving with false and annoying messages stuffed down your throat. Here is where you go ”Hey, is he real? Lying is bad

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too!”. Yes, but if this is how you feel then you are still missing the point. I am not talking about the lying that comes with deceiving people or in any other disrespectful way by any mean hurt people. I am talking about the power to imagine and how this is an essential tool to imagine a world different from the one we have. The lie in itself is therefore not morally corrupt. It is the intentions, its content

and its consequences that

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defines it morally right or wrong. And this connects to what we do at Matter. For our clients we could easily only depict the ”truth”.

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How things are. And by god we do. A lot of what we do is editorial content with authenticity at its core. Our clients customers canadapharmacy-drugnorx getting the possibility to talk openly on a subject relating to the brand in question. A lot of the content marketing out there is just like this and that is all fine. I just wish that we could start using our imagination a bit more. Lying (fantasy spelled out loud, remember) is an absolute a necessity if any disruption is to happen. So, start practicing your lying abilities and imagine up new stuff. But don’t deceive and don’t do harm while lying. On The Conference this year I will be hosting a Masterclass with the fantastic Karen McGrane. Not much lying to be hoped for there, we will walk through how to make your content adaptive and mobile. On the other hand, the content that you wish to create (and make adaptive) could be fantastic lies, enabling people to imagine a world different from the one we have.    

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A Content Strategy for Facebook Timeline – three suggestions

Content cialis order online strategy for Timeline? Facebook enforces Timeline on all brand pages on March 30 this year. What does that mean for content strategy? Well, here is a first short post on what I believe will be three good take-aways. The post will be further elaborated later today (a few days, actually), stay tuned. Three starting points that changes it all.

  1. Content before conversation – create new conversation starters
  2. Create Content pac's – your posts needs to be stories. Beauty and relevance needed
  3. Curate cialis pharmacy your legacy – corporate storytelling with a kick-ass interface

So, what do I mean with

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all this? The post will be updated below. I just need to do some collective thinking first. This is the updated post. The collective thinking is done together with the great people of the Webcoast unconference.

Image from Webcoast Timeline-session

The Matter-hosted Facebook Timeline strategy-session on Webcoast. Seen here is Joakim Nyström, Pernilla Näsfors, Brit Stakston & Anna Hass among others. The session had to move into a bigger room. And spread into the next timeslot. Popular subject with lots to say from the crowd.

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To understand wt is viagra the mechanics of Timeline I sported my three starting points above. These were elaborated on and completed with some more insights from the skilled pro's on Webcoast. A

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content strategy for Facebook Timeline requires:

Facebook Timeline. Image of the Brikolör Facebook Timeline.

Facebook Timeline – a good example of a lucky co-incidence. When switching over Brikolör's Facebook page to Timeline things happened that created unintended context. Next to the images of the readymade chair Väteru the video of the making of the chair turns up. Quite nice.

mac software download 1. Great content – that starts off conversation cialis 5mg αγορα http://cialis4dailyusedosage.com/ online With the wall no longer the primary interface, you need to think harder on what really over the counter viagra starts off conversations and creates engagement. For me, and all of you Content Strategists out there, this is essentially a good thing. This means that the content need to be better and more engaging. This means that a content strategy needs to be there. 2. Create content pac's – stories with beauty and relevance Well, I know that beauty is a hard word. But in essence – do not under estimate the power of images. Nice images gets increasingly important. As an effect of Timeline, at Matter we now use only our Canon 550D instead of iPhone. As default mode at least. Note also the importance of thinking not posts, but stories. When doing so you end up with a slideshow of images with storytelling captions rather than just one image sitting alone. This is what we refer to as content pac's. The golden number of images is four, http://cheapdiscountpharma.com/ by the way. 3. Curate your history – kick-ass interface for corporate storytelling Finding your company story and showing it through milestones and images of artefacts that symbolises that milestone makes up for great content. See for instance New York Times and have a look on their founding milestone. Nice pice of corporate storytelling right there. But curation goes further. With the possibility to highlight posts you can optimise crucial information and push actual great offers and important stuff that is going on. And there is more Of course, I'd love it if you were to give us feedback in the comments below or if you want to keep evolving this, let me know. I want to know. +46702281477 or mathias (a) matter . se is where you find me. how to get viagra I plan on coming back http://viagrasildenafil-online.com/ soon with a post on Timeline for the B2B-market. Interested, or do

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you have a case? Let me know! Some random things to keep in mind. While the conversation with your customers and fans is getting less visual you still have many things to explore in the new Timeline-era. Like,

  • building a Facebook eco-system. Don't stop with you Facebook page. You could connect one or more hidden or open groups to your brand and create a common Content Program for all channels to bring a nice content stream together. This way you can push collaboration, crowd-sourcing and conversation still.
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  • consumer-to-business messaging. This makes a direct hot-line to the brand or customer service for all clients. Nice!

— Updated again March 18 8:56 pm with corrections of some spelling and changes to some odd wordings.


Introducing Pin baits – time for tangible business strategies for Pinterest

This is a first of more to come blog posts in English on L'editör. The urge to share with people outside of the Swedish language sphere just got to grand 🙂 Pinterest is making its way as a major traffic driver. To where can you buy viagra in stores me and the comrades of mine at Matter – my Content Marketing agency – the potential for creative content strategy with Pinterest is getting clearer by the minute. Matt Puettmann sildenafil citrate wrote a blog post on the subject that serves as a cialis vs tadalista great introduction to Pinterest

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and he also claims that Pinterest is ”driving more traffic than Google+, YouTube and LinkedIn combined”. Something that I've seen mentioned everywhere online lately. Assuming that this is even close to the truth it is needless to say

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for creating business value via/on Pinterest is attractive to anyone interested in online business. So, how can this be done? Infographics Galore where we collaborate on finding inspiring infographics to share with the world Pinterest – 100% over the counter viagra walgreens graphic inspiration-sharing First, let's look at Pinterest in short. It is a digital pinboard allowing you to – with a smartphone or web browser – ”pin” nice images and videos you find online to one of your pinboards. You can collaborate on a pinboard with your friends or colleagues, and you can follow other users or their boards in order to ”re-pin” things that they pinned. This is 100% true inspiration-sharing with graphic objects. Knowing your SEO, link baits is a vital thing. Creating content, easy to find, that has a real value embedded in order to make someone else to link to it

(thx Ronnestam). Baiting is definitely valid for Pinterest. Every item pinned or re-pinned equals on link back to the original content.

Pin baits viagra tablets – a potential SEO & business strategy for Pinterest Rather than putting all your effort in creating massive corporate accounts or profiles on Pinterest, consider this. How can you create snippets of original graphic content that someone out there would pin to their board? How do I facilitate for them to share it? Create pin baits! Pin baiting is in theory a simple thing and I suggest:

  1. Make it beautiful. Create small graphic stuff on your existing channels and sites that tells a story. Make sure it is beautifully made and that the little thing in itself.
  2. Create themes – connect it to your brand. We work with what we call Content Types when it comes to virtually any content strategy. Apply levitra vs viagra that thinking to Pinterest and you know what to put out there as pin baits and when. Think of wedding inspiration images for the hair stylist. Wood working hand tools for the furniture designer. And so on.
  3. Create a context. Where people find your pin baits, they should be able to find more. Meaning, for those who stumble upon an image of yours, pinned by someone else, and follow the original link back to the owner (you!) will love you even more if they find more inspiring stuff around. Other connected things around the same themes or other content types that can inspire them further.
  4. Create a site for inspiration – connect cialis not as good as viagra it to business. While we are on the subject. It is a great idea to have your original content on a site that you own. You want to build links to your site and take care of that traffic. Put a little effort on
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    the http://cialistadalafil-onlinerx.com/ space where your inspiring images and graphics can be found so people would like to pin more of your stuff. Be it a blog or whatever. cialis strengths Do not forget to connect that spot to where you want to viagra and cialis alternatives direct the traffic. A web shop or a bookings page for example. Convert!

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  6. Even still… get a profile for the business on Pinterest where you socialise with your fellow pinners. And as a start, you can pin your own stuff buyviagraonline-cheaprx on pinboards giving them context and getting them out there. Give the creative pinners out there credit for the inspiration they give you by re-pinning other stuff to your boards.

Pin baiting vs link baiting So, does pin baiting differ any from regular link baiting? Not really, the logic is the same. You create irresistible content that people want to share so you generate links and hence traffic. However, the execution is a little different as suggested above. I would take some time to get a hands-on strategy in place. adobe creative suite cialis for pulmonary hypertension 6 master collection With a social medium driving more traffic than Google+, YouTube and LinkedIn combined you would want to know herb viagra review how to drive a piece of that traffic to your business? Well, no surprise here. You have to create kick-ass-content. Pin-baited. Happy pinning!